Apple has opened a new online store offering military members and veterans a 10 percent discount on almost all products available in the tech giant’s online marketplace.
According to Apple, the discount applies to hardware, software speaker and accessories, but excludes iTunes and Apple Music content.
“At Apple we are deeply grateful to the men and women of our armed forces,” the company said in a news release. “We’re proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.”
Discounts in the new store apply to Apple’s newest and most popular products, including the iPhone, iPad, Apple Watch and popular accessories like AirPods.
Veterans and military members had previously been able to get discounts through Apple’s store for government employees, but with a limited selection and discounts limited to 2 – 6 percent.
Customers must prove eligibility to use the site by agreeing that they are at least 18 years old and a current member of the U.S. Military or Veteran.
Apple’s Veterans and Military Purchase Plan is available here.
