We’ve seen beer companies attempt to one-up their opposition by offering more product than their rivals.
Anheuser Busch appears to have won the competition after the release of a 77-pack of their budget-conscious Natural Light brew.
The special packaging will be released in honor of the product’s birthday. It was released in 1977, commemorating its 41st year of production.
LADIES AND GENTLEMEN, as a nod to the year of our creation, 1977, we give you………………….the 77 pack. Limited time only in College Park, MD. pic.twitter.com/jm19DHVmoG
— Natural Light (@naturallight) October 5, 2018
The beer only will be available in College Park, Md., the home of the University of Maryland. The students there apparently consume more of the cheap beer, affectionately known as “Natty Light,” than any other market in the country.
The 77-pack contains a total of 7,315 calories and weighs 65 pounds.
It will be available for the cost of $30.